YouTube & Younger Audiences Strategy

Director, Business Development

2014 - 2015

• Developed and executed strategies for MSNBC and News Group’s YouTube and younger audiences, aligning packaging, cadence, and KPIs with editorial priorities.

• Established OKRs and measurable success criteria for social growth, collaborating with editorial, insights, and marketing.

• Built repeatable frameworks for titles, thumbnails, and metadata to improve discovery and watch-time.

SVOD Content Strategy & Off-Platform Distribution

Director, Content Strategy & Operations

2015 - 2017

• Led content strategy, programming, and user experience; designed taxonomy and metadata to power discovery and analytics.

• Launched and managed third-party distribution partnerships (including Amazon Channels) to expand reach and monetization.

• Built analytics platform leveraged by NBCU and third parties; drove retention efforts lifting LTV by 40% through testing and packaging.

• Rapidly built a Swift app to support a strategic shift in distribution, increasing subscribers by 33%.

New Business & Partnerships

Interim Vice President, Strategy & Business Development

2017 - 2017

• Presented industry analyses and partnership opportunities to CFO/CEO; identified new digital business lines with clear OKRs and KPIs.

• Acted as cross-functional liaison across editorial, product, audience, and monetization teams.

Digital Marketing Analytics & Attribution

Director, Digital Marketing Analytics and Strategy

2014 - 2014

• Led procurement of a digital attribution vendor and negotiated MSA with Google; introduced enterprise KPIs across channels.

• Integrated new metrics into bidding and buying processes; co-led strategic reorganization for a center of excellence.

NBCUniversal Content Commerce

Project Manager, Product Lead

2018 - 2020

• Assumed lead role for a $10MM marketplace, introducing agile processes and aligning senior stakeholders.

• Architected tools that reduced partner onboarding from 4 months to 2 weeks; managed vendors and negotiations.

UCBComedy.com & Digital Shorts

Director of New Media and Development; Performer/Producer/Writer

2007 - 2008

• Developed and launched UCBComedy.com; produced 200+ digital shorts with platform-native packaging and distribution.

• Created and ran long-running variety show 'School Night'; booked 600+ shows including ASSSSCAT 3000.

Smart Girls at the Party

Director

2008 - 2008

• Directed first season (8 episodes) of a web series empowering pre-teens; awarded 2010 Webby Special Achievement (Amy Poehler).

• Managed end-to-end production and social packaging for digital distribution.

New Business Design and Launch (Bellamore)

Head of Product

2020 - 2023

• Led full re-platform of a 70+ site stack; oversaw 14-person global team across engineering and vendors.

• Built AI-powered tooling to improve product data; set product roadmap across regions.

President, Princeton Class of 2000

2022 -

• Lead 1,100+ alumni; record-setting annual giving and large-scale event execution.