Justin Purnell


Executive leader with a proven track record of delivering product and operations in service of strategy Recognized as both operationally pragmatic and strategically nimble, and consistently develops and executes on long-term vision grounded in rigorous analysis Rapidly develops, orients, and manages teams to meaningful, measurable success


Hotels at Home, Inc.

New Business Design and Launch

Head of Product

2020 -

Balance Agent, LLC

NBCUniversal Content Commerce

Project Manager, Product Lead

2019 - 2020

Comcast NBCUniversal

NBC Digital Enterprises

Interim Vice President, Strategy & Business Development

2017 - 2017


Director, Content Strategy & Operations

2015 - 2017

NBC News Group

Director, Business Development

2014 - 2015


Director, Digital Marketing Analytics and Strategy

2014 - 2014

NBCUniversal Converged Media Group

Director – Strategy

2013 - 2013


Content Acquisition

MBA Intern

2012 - 2012

Fuse Television

Creative Services Department


2008 - 2008

ON Networks

Smart Girls at the Party


2008 - 2008

Upright Citizens Brigade Theatre

Don't Think Productions, LLC

Director of New Media and Development

2007 - 2008

UCB Theatre

Performer, Producer, Writer

2002 - 2016

Goldman, Sachs & Co

Fixed Income Research


2002 - 2007

Credit Risk Management & Advisory


2000 - 2002

New York Times Neediest Cases Fund

Firmwide Co-Chair

2000 - 2004

Princeton University

Nassau Weekly Magazine


1997 - 2000

Office of Computing and Information Technology

Residential Computing Consultant

1996 - 2000

Thompson Financial Securities Data

Venture Capital Research


1999 - 1999

St. Albans School

Summer Programs

Senior Counselor

1997 - 1998

Volunteer Work

Princeton Class of 2000


  • Lead 1,143 alumni from the Class of 2000
  • Responsible for $10mm capital campaign
  • Currently organizing major reunion with ~20 person committee
  • Developing novel continuing education program for all alumni in conjunction with Princeton University

St. Albans School

Centennial Counselor

  • Advisory Board member for school administration
  • Provide advice on curriculum, teacher pay, housing issues
  • Developed fundraising plan for $80 million capital campaign

Princeton Class of 2000

Reunions Committee – Entertainment Chair

  • Identify and book DJs and/or bands for one to three nights as desired
  • Submitted contracts and proof of insurance to Risk Management Office
  • Booked student entertainment groups and other reception/headquarters entertainment
  • Served as host and coordinator to entertainment groups during the reunion


Senior Volunteer

  • Taught writing skills to school-age children
  • Tutored students in a variety of subjects including English, math, science
  • Volunteered ~25 hours per month

Project Ezra


  • Volunteer at Lower East Side senior center

Celebrate the World

Volunteer Teacher

  • Taught children, ages 4-10, in a local halfway house about different countries
  • Developed monthly curriculum, led exercises

New York Cares

Site Captain

  • Organized and led 70+ volunteers in public school rehabilitation effort
  • Coordinated school administration, on-site artist and three teams to revitalize a Brooklyn public school
  • Advocated on behalf of school with New York Cares organization
  • Guided fundraising effort for all team members



  • Created non-profit organization to teach financial principles to high-school students
  • Developed curriculum, lesson plan, and activities for multiple class scenarios
  • Instructed classes as a model for new teachers

Projects and Publications


  • Developed iPhone/iPad app for statistical analysis of blind wine tastings using SwiftUI
  • Modern update to a DOS-era program written by a former Princeton Economics department chair
  • Written in Swift with SwiftUI and Combine frameworks
  • Created and open sourced statistical and applied math package
  • Published on iOS App Store

Beneficial Media Futures Post-Pandemic

  • Panelist for Harmony Labs on the Future of Beneficial Media post-COVID-19

Upright Citizens Brigade, Dan Harmon Drive Originals Strategy For NBCUniversal’s Seeso

  • Highlighting the development team for Seeso's comedy slate

Watching Every Click You Make

  • A funny story about the handoff of my show, School Night, to its new host

The Comedy Bus Descends on Washington

  • A NYT journalist joined sent dispatches from a bus trip I organized for the 2009 inauguration

Comedy Listings for Dec. 7-13

  • Quick note about a show

Evening Hours; The City in Winter

  • I went to an early Cindy Sherman Clowns show and somehow wound up in Sunday Styles. I'll take it

Humor Me

  • An article about Princetonians in comedy from our alumni magazine

Who You Gonna Call?

  • I got to dress up like a Ghostbuster and chase ghosts around the New York Public Library. A dream

Why Emotion, Not Knowledge, Is the Catalyst for Change

  • Highlights how the Ghostbuster's "prank" brought renewed attention to the NYPL and helped stave off budget cuts


Tuck School of Business at Dartmouth

Masters in Business Administration
General Management

Princeton University

Economics, Certificates in Finance, Political Economy

St. Albans School

Headmaster's List



last edit: Feb 10th, 2024