Summary
Executive leader with a proven track record of delivering product and operations in service of strategy Recognized as both operationally pragmatic and strategically nimble, consistently develops and executes on long-term vision grounded in rigorous analysis Rapidly develops, orients, and manages teams to meaningful, measurable successExperience
New Business Design and Launch
Head of Product
2020 -
- Lead distributed team to fully re-platform 20+ web properties with over $50mm in revenue
- Developed site architecture, all site infrastructure
- Re-designed internal processes and systems to accommodate new business line
- Scoped and negotiated contracts for ~10 systems ranging from comments to payments
- Managed internal and external teams totaling ~15 people in the US, Canada, Ukraine, and Indonesia
Project Manager, Product Lead
2019 - 2020
- Assumed Lead role for stalled $10mm e-commerce marketplace and brought it to launch in 8 months
- Introduced actionable project management techniques, focused team goals, managed internal stakeholders
- Managed offshore team to develop middleware to bring on smaller retailers focused on Shopify
- Renegotiated major vendor relationships and managed all third-party deliverables
- Architected and led development of two applications, reducing onboarding from four months to two weeks
Interim Vice President, Strategy & Business Development
2017 - 2017
- Directed business development initiatives focused on strategy for NBCU Digital
- Presented investment cases for acquisitions and partnerships to CFO, CEO, leading to several transactions
- Analyzed and developed strategy for NBCU expansion into new industries
- Defined NBCU strategic outlook for podcast industry
Director, Content Strategy & Operations
2015 - 2017
- Led customer retention, working with marketing, product, and editorial to lift lifetime value by 40%
- Designed site taxonomy and metadata requirements to enable customer-facing UX and back-end content and user analytics, coordinating with all third-party content providers and NBCU operations center
- Developed K-Means clustering analysis of content to identify new opportunities and potential savings
- Drove development of analytics platform as a standalone business now utilized by NBCU and third parties
- Programmed and deployed custom application to supplement operations of a major distribution partner
- Spearheaded operational efforts for launch of NBCU’s first direct-to-consumer service
- Pivoted all content operations in one month to shift distribution strategy, lifting subscriber base by 33%
- Launched and managed multiple third-party distribution partnerships, including Amazon Channels
- Hired and managed four-person content operations team, running programming and user experience
Director, Business Development
2014 - 2015
- Developed and executed strategies for MSNBC and News Group’s YouTube and younger audiences
Director, Digital Marketing Analytics and Strategy
2014 - 2014
- Led procurement of digital attribution vendor, negotiating terms of a $500k+ long-term contract
- Revamped budget process for xfinity.com sales channel, establishing sales targets and introducing new KPIs to improve financial performance for reporting across all digital sales channels and divisions
- Partnering with Enterprise Business Intelligence group, conceived and led project to incorporate new enterprise-wide metrics in bidding and buying, identifying ~$20mm in potential savings
- Co-led strategic reorganization, developing plan to establish center of excellence for marketing division
NBCUniversal Converged Media Group
Director – Strategy
2013 - 2013
- Conceived and led pilot program to increase user adoption of partner application.
- Lifted returning unique visitors by over 300% in nine months
- Developed $120mm business model and rollout plan via non-linear optimization for 17 potential apps
- Produced regression analysis of promotion versus activity, working with Insights and Media Strategy team
MBA Intern
2012 - 2012
- Participated in content strategy formulation, negotiation, and analytical support for the deal process
- Analyzed content areas to evaluate site navigation, metrics, and the behaviors behind content consumption
- Created financial models and strategy for comedy, news verticals
Manager
2008 - 2008
- Directed production of over 1,800 unique spots for air
- Managed graphic, print, and on-air staff of 20
Director
2008 - 2008
- Directed first season (eight episodes) of new web series meant to empower pre-teens
- Media mentions on CNNMoney, Charlie Rose, New York Observer, Wall Street Journal
- Series awarded 2010 Webby Special Achievement Award for Best Actress (Amy Poehler)
Upright Citizens Brigade Theatre
Director of New Media and Development
2007 - 2008
- Developed and launched UCBComedy.com
- Produced over 50 digital shorts from a pool of 300 performers, 2,000 students
- Wrote, shot, directed, performed, edited, distributed and/or promoted 200+ digital shorts
Performer, Producer, Writer
2002 - 2016
- Created, hosted, and produced long-running variety show, "School Night."
- Launched diversity program
- Co-produced theater’s signature show “ASSSSCAT 3000,” booking over 600 shows
- Produced and coordinated major events for the theater, including “Saturday Night Live - On Strike!”
- Awarded first-ever "Upright Citizen of the Year" for contributions in 2005
- Created longest-running variety show in New York City, “School Night”
- Performed in over 400 shows
Associate
2002 - 2007
- Promoted to lead analyst with primary sector responsibility
- Built and developed models on 20 companies in Gaming, Lodging, and Leisure industries
- Initiated coverage on 15 companies in the Energy and Gaming, Lodging, and Leisure industries
- Published over 200 individual pieces of written research
- Met regularly with C-level management of covered companies
- Presented daily to sales force and traders on market moving developments
- Advised institutional investors on bond and credit derivative opportunities
- Successfully marketed primary and secondary offerings in excess of $6 billion
Credit Risk Management & Advisory
Analyst
2000 - 2002
- Risk analyst for Interest Rate Products and Credit Derivatives and 350 counterparts in 5 industries: Aerospace and Defense, Brokerage, Capital Goods, Exchanges, and Transportation
- Advised on credit rating impact of a variety of debt, equity, and hybrid capital structures
- Managed credit risk for Broker Dealers, Asset Managers, Exchange counterparties
- Product oversight included Credit Derivative Swaps, Interest Rate Swaps, Municipals
- Initiated credit coverage of new counterparties, assigning trading limits and reviewing creditworthiness
- Assessed collateral and margin requirements across asset product lines
- Analyzed and structured ISDA Master Agreements and CSAs
- Structured deal terms, working with Legal and Compliance departments
- Modeled trades, evaluated risk/reward of proposed trades, structured risk mitigation, and approved trades
- Developed fully-integrated model used by the department to evaluate pro-forma scenarios
- Developed emergency management plan for swaps product group
- Responsible for development of department web site
- Co-coordinator for departmental social events
New York Times Neediest Cases Fund
Firmwide Co-Chair
2000 - 2004
- Coordinated 32 analysts in cross-divisional fundraising effort
- Increased donations by 372%, participation by over 600% from 2000-2002
- Campaign featured in January 30, 2002 issue of The New York Times
Publisher
1997 - 2000
- Managed editorial, graphic, and business staff of 48
- Conceived, designed and executed online edition in 3 weeks
- Increased advertising revenue by 200%, page content by 25%, throughput by 50%
- Created endowment fund, re-established graduate board of directors
Office of Computing and Information Technology
Residential Computing Consultant
1996 - 2000
- Responsible for the maintenance of all upperclass, faculty, and staff computers
- Initiated pilot program for campus computing consultation, reduced re-work by 70%
Thompson Financial Securities Data
Intern
1999 - 1999
- Researched new and existing venture capital firms and venture-backed companies
- Produced preliminary due diligence reports for corporate clients
- Presented results of research weekly to senior analysts
Senior Counselor
1997 - 1998
- Taught Science to 5-13 year-olds
- Assisted camp director in administrative duties
- Managed early-morning, after-hours care program
Volunteer Work
President
- Primary link between class, alumni body at large, and University
- Oversee all class business
Centennial Counselor
- Advisory Board member for school administration
- Provide advice on curriculum, teacher pay, housing issues
- Developed fundraising plan for $80 million capital campaign
Reunions Committee – Entertainment Chair
- Identify and book DJs and/or bands for one to three nights as desired
- Submitted contracts and proof of insurance to Risk Management Office
- Booked student entertainment groups and other reception/headquarters entertainment
- Served as host and coordinator to entertainment groups during the reunion
Senior Volunteer
- Taught writing skills to school-age children
- Tutored students in a variety of subjects including English, math, science
- Volunteered ~25 hours per month
Volunteer
- Volunteer at Lower East Side senior center
Volunteer Teacher
- Taught children, ages 4-10, in a local halfway house about different countries
- Developed monthly curriculum, led exercises
Site Captain
- Organized and led 70+ volunteers in public school rehabilitation effort
- Coordinated school administration, on-site artist and three teams to revitalize a Brooklyn public school
- Advocated on behalf of school with New York Cares organization
- Guided fundraising effort for all team members
Co-Founder
- Created non-profit organization to teach financial principles to high-school students
- Developed curriculum, lesson plan, and activities for multiple class scenarios
- Instructed classes as a model for new teachers
Projects and Publications
- Developed iPhone/iPad app for statistical analysis of blind wine tastings using SwiftUI
- Modern update to a DOS-era program written by a former Princeton Economics department chair
- Published on iOS App Store
Beneficial Media Futures Post-Pandemic
- Panelist for Harmony Labs on the Future of Beneficial Media post-COVID-19
Upright Citizens Brigade, Dan Harmon Drive Originals Strategy For NBCUniversal’s Seeso
- Highlighting the development team for Seeso's comedy slate
- A funny story about the handoff of my show, School Night, to its new host
The Comedy Bus Descends on Washington
- A NYT journalist joined sent dispatches from a bus trip I organized for the 2009 inauguration
- Quick note about a show
Evening Hours; The City in Winter
- I went to an early Cindy Sherman Clowns show and somehow wound up in Sunday Styles. I'll take it
- An article about Princetonians in comedy from our alumni magazine
- I got to dress up like a Ghostbuster and chase ghosts around the New York Public Library. A dream
Why Emotion, Not Knowledge, Is the Catalyst for Change
- Highlights how the Ghostbuster's "prank" brought renewed attention to the NYPL and helped stave off budget cuts
Education
Tuck School of Business at Dartmouth
Masters in Business Administration
General Management
2013
- Winner, Charles I. Lebovitz Award
- Recipient, Julia Stell Award
- Consortium Fellow
- Management Leadership for Tomorrow (MLT), MBA Preparation Program Fellow, 2011
- Student Board–Quality of Life Chair
- Entertainment & Media Club Co-Chair
- Diversity Conference Co-Chair
- Admitted Students Weekend Co-Chair
- Tripod Hockey Co-Captain
- Tuck Leadership Fellow
Princeton University
A.B
Economics, Certificates in Finance, Political Economy
2000
- Thesis Topic: Venture Capital and Long-Run Performance: Theory and Evidence 1971-1999
- Courses included: Corporate Accounting, Corporate Finance, Financial Engineering, Financial Investments, International Monetary Economics
- Elected Departmental Representative
- Elected Residential College Councilor
- Member, Inter-Club Council
- Elected Eating Club Officer
St. Albans School
Diploma
Headmaster's List
1996
- Yearbook Editor-in-Chief
- Track, Soccer team captain
- National Achievement Scholarship Finalist
Social
Skills