Justin Purnell

Summary

Versatile leader who drives teams to deliver on high-priority strategic goals. Proven track record of rigorous analysis, pragmatic solutions, and nimble execution. Builds strong cultures that develop talent and motivate teams to meaningful, measurable success.

Experience

Hotels at Home, Inc.

New Business Design and Launch

Head of Product

2020 -

• Led full re-platform of front- and back-end stack powering 70+ sites across 40+ unique hospitality brands

• Oversee 14-person world-wide team across internal and third-party engineering resources

• Set product strategy and roadmap for North American, EU, and Asia-Pacific markets with CEO

• Built AI-powered software to migrate and enhance product data for 14,000 SKUs in four languages

• Developed testing tool for order generation, tax calculation verification

• Scoped and negotiated contracts for ~10 systems ranging from comments to payments

Balance Agent, LLC

NBCUniversal Content Commerce

Project Manager, Product Lead

2019 - 2020

• Assumed Lead role for stalled $10mm e-commerce marketplace and brought it to launch in 8 months

• Introduced actionable project management techniques, focused team goals, managed internal stakeholders

• Renegotiated primary platform relationship, and managed all third-party deliverables

• Architected and led development of two applications, reducing onboarding from four months to two weeks

Comcast NBCUniversal

NBC Digital Enterprises

Interim Vice President, Strategy & Business Development

2017 - 2017

• Directed business development initiatives focused on strategy for NBCU Digital

• Presented audio industry analysis to CFO, CEO, leading to company-wide partnership

• Developed NBCU filters for new investments, identifying ten potential new business lines

• Managed all project deliverables and advised senior leadership

Seeso

Director, Content Strategy & Operations

2015 - 2017

• Leveraged self-taught Swift skills to develop and deploy an application in one month, enabling a strategic shift in distribution that increased the subscriber base by 33%

• Led customer retention, working with marketing, product, and editorial to lift lifetime value by 40%

• Designed site taxonomy and metadata requirements, enabling front-end UX and back-end analytics

• Developed K-Means clustering analysis of content to identify new opportunities and potential savings

• Drove development of analytics platform as a standalone business now utilized by NBCU and third parties

• Launched and managed multiple third-party distribution partnerships, including Amazon Channels

• Hired and managed four-person content operations team, running programming and user experience

NBC News Group

Director, Business Development

2014 - 2015

• Developed and executed strategies for MSNBC and News Group’s YouTube and younger audiences

Comcast.com

Director, Digital Marketing Analytics and Strategy

2014 - 2014

• Led procurement of digital attribution vendor, negotiating MSA between Google and Comcast

• Revamped budget process, introducing new KPIs across all digital sales channels and divisions

• Conceived and led project to incorporate new enterprise-wide metrics in bidding and buying

• Co-led strategic reorganization, developing plan to establish center of excellence for marketing division

NBCUniversal Converged Media Group

Director – Strategy

2013 - 2013

• Conceived and led pilot program to increase user adoption of portfolio application, Beamly

• Lifted returning unique visitors by over 300% in nine months

• Developed $120mm business model and rollout plan via non-linear optimization for 17 potential apps

• Produced regression analysis of promotion versus activity, working with Insights and Media Strategy team

Hulu

Content Acquisition

MBA Intern

2012 - 2012

• Participated in content strategy formulation, negotiation, and analytical support for the deal process

• Analyzed content areas to evaluate site navigation, metrics, and the behaviors behind content consumption

• Developed strategy and business model for comedy, news products

Fuse Television

Creative Services Department

Manager

2008 - 2008

• Directed production of over 1,800 unique spots for air

• Managed graphic, print, and on-air staff of 20

ON Networks

Smart Girls at the Party

Director

2008 - 2008

• Directed first season (eight episodes) of new web series meant to empower pre-teens

• Media mentions on CNNMoney, Charlie Rose, New York Observer, Wall Street Journal

• Series awarded 2010 Webby Special Achievement Award for Best Actress (Amy Poehler)

Upright Citizens Brigade Theatre

Don't Think Productions, LLC

Director of New Media and Development

2007 - 2008

• Developed and launched UCBComedy.com

• Produced over 50 digital shorts from a pool of 300 performers, 2,000 students

• Wrote, shot, directed, performed, edited, distributed and/or promoted 200+ digital shorts

UCB Theatre

Performer, Producer, Writer

2002 - 2016

• Created, hosted, and produced long-running variety show, "School Night."

• Launched diversity program

• Co-produced theater’s signature show “ASSSSCAT 3000,” booking over 600 shows

• Produced and coordinated major events for the theater, including “Saturday Night Live - On Strike!”

• Awarded first-ever "Upright Citizen of the Year" for contributions in 2005

• Created longest-running variety show in New York City, “School Night”

• Performed in over 400 shows

Goldman, Sachs & Co

Fixed Income Research

Associate

2002 - 2007

• Published over 200 individual research reports across four industries

• Met regularly with C-level management of covered companies

• Presented daily to sales force and traders on market moving developments

• Built and developed models on 20 companies in Gaming, Lodging, and Leisure industries

• Initiated coverage on 15 companies in the Energy and Gaming, Lodging, and Leisure industries

• Advised institutional investors on bond and credit derivative opportunities

• Successfully marketed primary and secondary offerings in excess of $6 billion

Credit Risk Management & Advisory

Analyst

2000 - 2002

• Risk analyst for Interest Rate Products and Credit Derivatives and 350 counterparts in 5 industries: Aerospace and Defense, Brokerage, Capital Goods, Exchanges, and Transportation

• Advised on credit rating impact of a variety of debt, equity, and hybrid capital structures

• Managed credit risk for Broker Dealers, Asset Managers, Exchange counterparties

• Product oversight included Credit Derivative Swaps, Interest Rate Swaps, Municipals

• Initiated credit coverage of new counterparties, assigning trading limits and reviewing creditworthiness

• Assessed collateral and margin requirements across asset product lines

• Analyzed and structured ISDA Master Agreements and CSAs

• Structured deal terms, working with Legal and Compliance departments

• Modeled trades, evaluated risk/reward of proposed trades, structured risk mitigation, and approved trades

• Developed fully-integrated model used by the department to evaluate pro-forma scenarios

• Developed emergency management plan for swaps product group

• Responsible for development of department web site

• Co-coordinator for departmental social events

New York Times Neediest Cases Fund

Firmwide Co-Chair

2000 - 2004

• Coordinated 32 analysts in cross-divisional fundraising effort

• Increased donations by 372%, participation by over 600% from 2000-2002

• Campaign featured in January 30, 2002 issue of The New York Times

Princeton University

Nassau Weekly Magazine

Publisher

1997 - 2000

• Managed editorial, graphic, and business staff of 48

• Conceived, designed and executed online edition in 3 weeks

• Increased advertising revenue by 200%, page content by 25%, throughput by 50%

• Created endowment fund, re-established graduate board of directors

Office of Computing and Information Technology

Residential Computing Consultant

1996 - 2000

• Responsible for the maintenance of all upperclass, faculty, and staff computers

• Initiated pilot program for campus computing consultation, reduced re-work by 70%

Thompson Financial Securities Data

Venture Capital Research

Intern

1999 - 1999

• Researched new and existing venture capital firms and venture-backed companies

• Produced preliminary due diligence reports for corporate clients

• Presented results of research weekly to senior analysts

St. Albans School

Summer Programs

Senior Counselor

1997 - 1998

• Taught Science to 5-13 year-olds

• Assisted camp director in administrative duties

• Managed early-morning, after-hours care program

Volunteer

Princeton University

Alumni Council Executive Committee

Elected Class Officer

2023 - 2025

• Serve on Class Affairs Committee, Communications & Technology Committee

• Hosted two webinars on class governance best practices

Princeton Class of 2000

President

2022 -

• Lead 1,143 alumni from the Class of 2000

• Responsible for $10mm capital campaign

• Currently organizing major reunion with ~20 person committee

• Developing novel continuing education program for all alumni in conjunction with Princeton University

Princeton Class of 2000

Reunions Committee – Entertainment Chair

2009 - 2020

• Identify and book DJs and/or bands for one to three nights as desired

• Submitted contracts and proof of insurance to Risk Management Office

• Booked student entertainment groups and other reception/headquarters entertainment

• Served as host and coordinator to entertainment groups during the reunion

Tuck Club of New York

Tuck Club of New York

Co-President

2018 -

• Lead largest regional alumni chapter for graduate business school

• Organize educational and networking events for ~1,000 alumni

St. Albans School

Diversity, Equity, & Inclusion Comittee

Board Member

2022 -

• Governing Board-level subcommittee for DEI Initiatives

• Updated diversity statement for decennial reaccreditation

• Developed framework for ongoing institutional progress

Black Alumni Alliance

Co-Chair

2021 -

• Institutionalized affinity alliance for full alumni body

• Organized intergeneraltional alumni events

Headmaster's Counselor

Board Member

2006 -

• Advisory Board member for school administration

• Provide advice on curriculum, teacher pay, housing issues

• Developed fundraising plan for $80 million capital campaign

Class of 1996

Class Secretary

1996 -

• Write bi-annual column for classmates

• Organize reunions, other events

826NYC

Storytelling & Bookmaking, Choose Your Own Adventure

Senior Volunteer

2009 - 2012

• Taught writing skills to school-age children

• Tutored students in a variety of subjects including English, math, science

• Volunteered ~25 hours per month

Project Ezra

Volunteer

Volunteer

2009 - 2011

• Volunteer at Lower East Side Jewish senior center

Celebrate the World

Volunteer

Teacher

2009 - 2011

• Taught children, ages 4-10, in a local halfway house about different countries

• Developed monthly curriculum, led exercises

New York Cares

Bucket of Truth Brigade

Site Captain

2005 - 2011

• Organized and led 70+ volunteers in public school rehabilitation effort

• Coordinated school administration, on-site artist and three teams to revitalize a Brooklyn public school

• Advocated on behalf of school with New York Cares organization

• Top 10 fundraiser of over 400 groups

Cents-Ability

Co-Founder

Curriculum Committee

2003 - 2005

• Created non-profit organization to teach financial principles to high-school students

• Developed curriculum, lesson plan, and activities for multiple class scenarios

• Instructed classes as a model for new teachers

Projects & Publications